This blog was reposted with permission from Unacast | Author: Unacast | Original Source
Today, Unacast announced a strategic partnership to incorporate SafeGraph Places into its location intelligence product suite. SafeGraph’s point of interest (POI) data is now paired with Unacast’s machine learning-powered foot traffic data and accessible through the Unacast Insights platform. These updates will further modernize the way businesses utilize location insights, providing instant access to millions of new locations across a range of categories.
This partnership allows Unacast to offer expanded and up-to-date insights into consumer behavior and trends with the most precise and reliable POI data available. SafeGraph’s high quality Places data contains a robust set of geospatial attributes to provide deep context about physical locations, including address string, geographic coordinates, brand affiliation, open/close date, and NAICS/category codes. The updated venue closure and opening statuses provide essential information to help businesses adjust their strategies quickly and efficiently.
The enhanced interactive map on the Unacast Insights Platform is now even more user-friendly and visually appealing. With new polygon displays, icons, and labels, users can easily navigate and interpret the data to make informed decisions. The interactive map feature is perfect for visual learners who prefer a more intuitive way of digesting information. Additionally, Unacast’s popular ranking and benchmarking feature is now enriched with premium category and brand information, simplifying the process of staying ahead of the competition.
The updated metrics on the Unacast Insights Platform offer a deeper level of analysis to help businesses understand their customers better. A new visit length analysis feature breaks down visits into short, quick, or extended stays, giving users a more nuanced view of consumer behavior. Additionally, the enhanced popular times feature shows hourly activity levels, allowing businesses to optimize their operations and marketing efforts for maximum impact.
“We are thrilled to join forces with SafeGraph in bringing location intelligence to life in both our data sets as well as in our Insights platform. We’re already seeing their state-of-the-art approach to POI data along with Unacast’s proprietary visitation data help customers uncover new revenue opportunities and better assess their strategic investments in brick and mortar locations,” said Jonathon Schuster, Chief Product Officer at Unacast.
The combination of Unacast’s mobility analytics and SafeGraph’s POI data ensures businesses now have access to even more valuable insights to inform their decision-making. The Unacast Insights Platform is now an even more powerful tool in helping retailers, real estate companies, municipalities and more unlock new opportunities and drive success.
SafeGraph is a pure-play data company that provides the highest quality data on global points of interest (POI), enabling innovators to create world-class analytics and applications, Learn more at www.safegraph.com.
Unacast is a global location intelligence and insights company shortening the time and resources it takes to get from data to action. Using technical expertise, state-of-the-art machine learning, and ethical responsibility, Unacast extracts the valuable information from location data, delivering trustworthy, reliable, and privacy-friendly location intelligence. Companies across industries, at every stage of growth, rely on Unacast to make more informed decisions that better align with the world around them. Learn more at www.unacast.com
