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Accurate Places Data: The Elusive Pursuit of Perfection

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Accurate Places Data: The Elusive Pursuit of Perfection

Perfection in data is a moving target, which is why we've spent the last few months honing in on how to improve our data's precision and recall.

Popular right now

How SafeGraph Powers Location-Based Audiences

How SafeGraph Powers Location-Based Audiences

Discover how SafeGraph's accurate POI and polygon data powers precise, location-based audience targeting to enhance ad performance and scale your marketing efforts.
Supercharge Your Revenue with Places Data

Supercharge Your Revenue with Places Data

Discover how Point of Interest (POI) data can revolutionize lead generation for retail brands. Learn strategies to boost revenue and refine your sales approach in Miami. Download
Leveraging Places Data to Make Informed Investment Decisions

Leveraging Places Data to Make Informed Investment Decisions

Unlock informed investment decisions with market mapping using free POI data. Analyze Starbucks vs Dunkin' locations with competitive intelligence and site selection insights.

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Insurance Risk Modeling with Places Data
Insurance Risk Modeling with Places Data
Apr 23, 2021
 by 
Jay Gentry
How to Do Effective Catchment Marketing for Your Local Business
How to Do Effective Catchment Marketing for Your Local Business
Apr 22, 2021
 by 
Elianne Marcus
Points of Interest Data: 5 Most Common Use Cases
Points of Interest Data: 5 Most Common Use Cases
Apr 9, 2021
 by 
Fletcher Berryman
How to Build a Catchment Area Map for Enhanced Trade Area Analysis
How to Build a Catchment Area Map for Enhanced Trade Area Analysis
Apr 6, 2021
 by 
Stu Kendall
Canadian Market Analysis with POI Data From the AWS Data Exchange
Canadian Market Analysis with POI Data From the AWS Data Exchange
Mar 30, 2021
 by 
Hendy Wijaya
Reasons Why Data Scientists Choose SafeGraph Data
Reasons Why Data Scientists Choose SafeGraph Data
Mar 29, 2021
 by 
Stu Kendall
SafeGraph's Data Sourcing Process
SafeGraph's Data Sourcing Process
Mar 26, 2021
 by 
Bryan Bonack
10 Non-Obvious Rules to Raising a Series B
10 Non-Obvious Rules to Raising a Series B
Mar 24, 2021
 by 
Auren Hoffman
Why SafeGraph Raised a $45M Series B
Why SafeGraph Raised a $45M Series B
Mar 16, 2021
 by 
Auren Hoffman
A Guide for Real Estate Site Selection using Trade Area Analysis
A Guide for Real Estate Site Selection using Trade Area Analysis
Mar 15, 2021
 by 
Kate Blumberg
Working with Locations Inside Other Locations
Working with Locations Inside Other Locations
Mar 10, 2021
 by 
Nick Huntington-Klein
More Data Doesn't Always Mean Better Data
More Data Doesn't Always Mean Better Data
Mar 8, 2021
 by 
Stu Kendall
3 Methods of Calculating Catchment Areas & Where to Get the Data
3 Methods of Calculating Catchment Areas & Where to Get the Data
Feb 22, 2021
 by 
Fletcher Berryman
Bad Data is Bad for Business
Bad Data is Bad for Business
Feb 18, 2021
 by 
Kate Blumberg
SafeGraph Expands Its Footprint Into the United Kingdom
SafeGraph Expands Its Footprint Into the United Kingdom
Feb 16, 2021
 by 
SafeGraph
Connecting Alternative Data Sources for Investment Research
Connecting Alternative Data Sources for Investment Research
Feb 12, 2021
 by 
Briana Brown