Listen to OOH experts from Billups, CARTO, and SafeGraph as they explore modeling and measuring OOH ad exposure and campaign effectiveness using precise place polygons and spatial analytics in this on-demand webinar recording.
Listen to OOH experts from Billups, CARTO, and SafeGraph as they explore modeling and measuring OOH ad exposure and campaign effectiveness using precise place polygons and spatial analytics in this on-demand webinar recording.
Shawn Spooner is a researcher and leader at Billups on a mission to understand human mobility through privacy-preserving and interpretable AI. At Billups, he has invented 6 US pending patents in the fields of computer vision and computational sociology.
Matt Forrest is a leader at CARTO working to find solutions to business questions by understanding the role that space and place have on companies across many industries. Matt has been working in geospatial for 10 years and is also an award-winning cartographer.
Nathan Kobinsky is a customer success professional at SafeGraph and is an expert at helping organizations use spatial data to solve problems and accomplish their business objectives.
Planning effective out-of-home advertising campaigns is all about sharing the right message with the right audience at the right time. Doing this effectively requires choosing which locations to geofence in order to reach your target audience at the optimal moment. With spatial analytics and precise data about the physical world, OOH advertisers can understand where relevant places are located and how consumers interact with them, and accurately model how a campaign will perform.
Join OOH experts from Billups, CARTO, and SafeGraph as they explore modeling and measuring OOH ad exposure and campaign effectiveness using precise place polygons and spatial analytics. They’ll explain how to assign confidence ratings for OOH placements, what data is necessary to build the most accurate models, and what spatial analytics processes give advertisers a competitive edge.
Shawn Spooner is a researcher and leader at Billups on a mission to understand human mobility through privacy-preserving and interpretable AI. At Billups, he has invented 6 US pending patents in the fields of computer vision and computational sociology.
Matt Forrest is a leader at CARTO working to find solutions to business questions by understanding the role that space and place have on companies across many industries. Matt has been working in geospatial for 10 years and is also an award-winning cartographer.
Nathan Kobinsky is a customer success professional at SafeGraph and is an expert at helping organizations use spatial data to solve problems and accomplish their business objectives.
