Content Guidelines

We do not allow Publishers with the following types of content to use the Service, nor may Publishers use the Service in connection with sites that display any of the following:

  • Pornographic content
  • Libelous, defamatory, or obscene content
  • Violent or hateful content, including content that advocates or promotes discrimination on the basis of race, ethnicity, gender, religion, sexual orientation, age or disability 
  • Content of a religious nature
  • Content of a political nature
  • Content that promotes illegal activity
  • Content that promotes or involves the use or sale of firearms, illegal substances, financial services or advice, or gambling
  • Content that specifically targets children aged 13 and below
  • Duplicated content from other websites

It is a breach of our Program Policies to:

  • Include personal information (such as license plate numbers, names, e-mail addresses or street addresses) or personal health information in an Affiliate Site.
  • Incorporate third-party intellectual property on an Affiliate Site.
  • Publish an Affiliate Site that contains any viruses, Trojan horses, worms, bots, backdoors, and/or other computer programming routines that may potentially damage, interfere with, intercept, disable, deactivate, or expropriate any personal information or third-party intellectual property.
  • Use search engine marketing in order to generate affiliate revenues through SafeGraph.
  • Alter through redirection or other means the http referrer.
  • Use or register a domain name containing merchant or other entities’ names, brands or trademarks, or misspellings thereof.
  • Fail to comply with all applicable United States Federal Trade Commission, UK Advertising Standards Authority or other applicable guidelines, including those concerning sponsored content and how implied endorsements and testimonials like affiliate marketing must be disclosed to consumers.
  • Engage in cookie stuffing or include pop-ups, false or misleading links on Affiliate Sites;
  • Mask, obscure or otherwise deidentify the referring URL information (i.e. the page from which a click originates). 
  • Use redirects to bounce a click off of a domain from which the click did not originate in order to give the appearance that it came from such domain. 
  • Intersperse any content or enable any additional pop-up between an affiliate link and a Booking Platform.
  • Directly or indirectly access, launch, and/or activate links through or from, or otherwise incorporate links in, any software application, website, or other means except as expressly authorized by SafeGraph in the Agreement. 
  • “Crawl”, “spider”, index or in any non-transitory manner store or cache information obtained from any links, or any part, copy, or derivative thereto.
  • Fail to comply with Booking Platform and/or Merchant pass-through terms.
  • Fail to include a clear and concise disclosure statement within any and all Affiliate Sites (including, without limitation, all pages, blog posts, social media posts or emails) where affiliate links are posted as an endorsement or review, and where it is not clear that such any such link is a paid advertisement
  • Create the impression that your website is the website of a merchant or other entity, including, without limitation, framing or copying of a website in any manner or creating banners or advertisements that mimic a merchant or other entity's website’s search, display, or social ads in any manner.
  • Purchase advertisements that direct to your site(s) that could be considered as competing with a merchant’s ads.
  • Use SafeGraph affiliate tracking tags outside of SafeGraph technologies.
  • Be an entity registered in a country that has economic sanctions and export control laws and regulations of the United States, EU, UK and, as applicable, other jurisdictions upon it.

SafeGraph reserves the right to deny any publisher suspected of engaging in the above activities from its publisher network or any other activity prohibited under the Agreement. In the case of a publisher already accepted into the SafeGraph publisher network, should they be suspected of engaging in prohibited activities, SafeGraph reserves the right to suspend or terminate their account at any time, without compensation and in its sole discretion.

Traffic Geography

SafeGraph currently monetizes traffic exclusively from North America, Europe and APAC. Due to our current geographical coverage, if your site does not have a significant amount of traffic from these regions, we cannot monetize your content and we may deny your application to ensure you avoid disappointment with our service.

We are unable to work with publishers located in or providing services to the following countries: Cuba, Democratic Republic of Congo, Iraq, Central African Republic, Donetsk, Luhansk, Crimea, Russia, Yemen, Syria, Sudan, Lebanon, Somalia, Haiti, Zimbabwe, Belarus, Myanmar (Burma), Libya, Venzuela, Nicaragua, and North Korea.